01
The blind spot
Almost every retention tool ever built assumes a desk. A company email that gets read, a survey that gets answered, a dashboard someone logs into. That describes the office. It does not describe the floor, the plant, the rig, the route, the ward, or the site, where most of a heavy-operations workforce actually works.
The people with the highest turnover and the hardest seats to refill are usually the ones your tooling cannot see at all. If your retention plan lives inside software your frontline never opens, you do not have a retention plan for the people most likely to walk.